GET MORE LISTINGS
The ridiculously simple way to set your marketing on autopilot
Instantly Trigger Drip Campaigns From Your Phone or Dashboard or CRM
Take your prospects from Unknown to Listed for less than a cup of coffee.
Without Spending Thousands on Bad Leads!
Find motivated sellers instantly
Pick your geographic area, and fine-tune your list, based on “most likely to sell” filters. Get fresh leads automatically.
Automate Your Marketing!
Send one mailer… Immediately
Deploy an entire multi-touch campaign… Easily
Send to JUST ONE person or your ENTIRE LIST of prospects or clients.
We’ve Done the Work For You!
Choose from over 100 pre-written templates. Options include postcards, letters, emails and texts, all written with an authentic tone, so you build relationships to close more deals. Send from your phone, CRM, laptop, iPad or desktop.
Dominate From Your Mobile Phone!
Simply drive in front of any property, click a button to see the owner's details, capture their phone, email and even the Google property photo. Instantly send a postcard or letter with the photo of the property.
Andy Detwiler
GoBig Printing | PRINTgenie
Glenn Benedict
Real Estate Consultant
In this presentation, you’ll discover how to instantly target homeowners and fill your pipeline with leads month after month.
See it in action!
We are going to teach you how to get your phone ringing.
Hi, I’m Andy Detwiler with PRINTgenie, a GoBig Printing company.
We have been sending Millions of direct mail Postcards and Letters every month for the last two decades. We’ve worked with thousands of Real Estate Investors, Agents and Small Businesses.
We’ve learned a lot in the last 20 years and we want to share some of it with you.
We are confident that if you take a minute and fill out this form you will be thoroughly impressed. We won't sell your info or spam you. We just want to show you the power of PRINTgenie. It's the culmination of 20 years in direct response marketing. And we're really proud of it.
Give it a try... We'll be ready when you call us!
In fact.. go ahead and call Glenn Benedict anytime. He's ready to chat.
Call or text him at: (714) 856-0090
We are so confident in our process that we have spent the last 2 years building a product into a...
SIMPLE & Easy, automated, push button solution.
Send single-piece direct mail or multichannel, multitouch campaigns automatically and on-demand
Imagine this: You’re standing in front of a home that you just qualified as a prospect. You pull out your phone and trigger a single-piece handwritten direct mail to the owner of that home, even if the owner resides elsewhere. With just a click.
And while you were asleep last night, there were three new matches to a list of owners of properties that meet your specific targeting criteria. While you were dreaming of early retirement, those three owners were automatically dropped into a 12-month multichannel drip campaign that you designed to drive response.
Sounds like a marketing automation pipedream, right?
Up until recently, setting up this level of marketing automation was hard to do. Extremely hard if it involved single-piece direct mail.
Today, most real estate professionals and home services businesses waste money sending out large, broadly targeted one-size-fits-all direct mail campaigns and wonder why they don’t get the response they hoped for. Worse, they chew up a ton of their time going through the same motions every month. Marketing, when done incorrectly, can be very time-consuming.
But it doesn’t have to be.
Setting up automated direct mail campaigns that only target your best potential opportunities is no longer something only big businesses with big budgets can afford and execute on.
Real estate professionals and home services businesses like real estate investors and agents, mortgage brokers, solar installers, roofing contractors, and many others are using data-driven automation to drive new business. All-day, every day. Without fail. So they can spend more time closing deals. That’s the power of automation.
You’ve got this perfect campaign, you’ve got your perfect list, and you set it and forget it.” – Andy Detwiler, CEO of PRINTgenie.io
I recently hosted a webinar with the CEO of PRINTgenie.io, Andy Detwiler, to talk about automated direct mail for real estate investors, real estate agents, and other property-centric businesses. Check out the video for a detailed walkthrough overview of setting up your direct mail criteria, triggers, and campaign flow.
Why should you set up automated direct mail campaigns?
The number one reason to automate your direct mail outreach is so you can keep your targeted marketing efforts in the ‘always on’ position. That way, even when you’re busy working on other important parts of your business, your marketing keeps running and doesn’t screech to a halt.
The secret of a growing business is you have to get more done with less. As you get older, you gain more experience, but you don’t gain more hours in the day. Sure, you get more capital to work with, but you have to use it wisely and not get lazy and waste time and money marketing to the wrong prospects. You might have a team, but when you’re growing a business, you have to say, ‘How do I get more done with less?’ That’s where automation comes in.
The ability for business owners to set up automated direct mail is something that Andy had been dreaming about for a long time.
“You can set up a list that changes dynamically based on criteria and on persistent basis trigger campaigns from that without touching it,” says Andy.
Andy has witnessed a lot of PRINTgenie customers utilize data for automating their list criteria. These business owners receive inquiries from leads for direct mail campaigns they set up months ago.
Multi-Touch Campaigns
No secrets here... There's no better way to communicate with someone than sending authentic relationship building material. Now you can do it so easily - From your phone, desktop or CRM.
It's super powerful to be able to send one person a series of Postcards, Letters, Text & eMail messages. It takes up to 7 touches to get someone's attention. Now you can send multi-touch campaigns to as little as one person. Or, simply upload your farm and auto-drip campaigns.
Sending mail over time will quadruple your response rates.
We have pre-built campaigns for you. We work with the industry's best copywriters and designers for optimum response. You don't have to do anything but click a few buttons and your campaign is on its way to as little as one person.
Feeling bold? Make your own!
We give you the tools to make your own campaigns and set your own intervals. It's up to you... Be a PRO and make your own.
Our minimum is just 1. Send it from your phone, trigger it from your CRM - Or upload a list and send bulk.
I used to do all of this by hand. Now I set up my campaigns each quarter - then, set it and forget it.
- Jerome C, San Diego, CA
Why is it important to be able to send one piece of mail at a time?
When businesses think of sending direct mail, they tend to assume that it should be in one big blast. Get a list of two thousand property owners. Send the postcard. Boom! Done.
But bulk mail and EDDM are definitely NOT the best way for most business owners to market their businesses. A single large direct mail blast doesn’t produce nearly as much ROI as targeting the right people multiple times, over time, and at the right time.
It’s important to have the ability to send one piece of mail at a time because you want to reach someone as soon as they become a great fit for your business. Not too soon. And certainly, not too late. Right time. Right place.
You don’t want to wait until the next time you get around to do a direct mail blast, which could be six months after meeting your criteria. That means you’re competitor got to them first, or they found your competitor.
For example, an investor wants to reach out to homeowners that are now “motivated”. You want to target them as soon as this condition happens. You might have a variety of criteria: a notice of default, equity reaches a certain level, or there’s been a death in joint tenant. There are hundreds of situations to target.
When you use the PRINTgenie system discussed in the webinar, you set up automated postcard mailing with perfect timing. Prospects receive postcards just as soon as they need your help.
Choose the type of campaign you want to send
PRINTgenie is one of the few direct mail companies that gives you the flexibility to choose from lots of different types of campaigns:
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Online only
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Offline only
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Online and offline
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Single touch
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Multitouch
“We created predefined campaigns and labeled them in accordance with our motivated sellers "Quick Lists." For example; absentee owners with high equity and homes built before 1975. This campaign consists of 2 postcards, 2 letters, 4 text messages and 4 emails all scheduled to drop each month."
That type of multitouch, multichannel campaign is really effective because it looks very natural and keeps the business top of mind. Andy explains, “We like to send out a postcard followed by a text saying, ‘Hey, did you get the postcard I sent you? Hope you got it, I’d love to work with you.’ It’s really that authentic flavor, and then we’ll wrap that text and email around each mail piece. But we’re always sending the mail piece so they get that touch and tangible letter in an envelope that’s handwritten to them.”
Inside of those campaigns are messaging templates for:
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Postcards
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Letters
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Email
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Text messages
Customize the templates
The templates are tailored to specific business types and list criteria. All you have to do is edit the messages with your business and contact details.
You can add other custom touches, like your slogan, some testimonials, or a winning headline that you know performs well in other marketing materials.
You can also use mail merge to insert personalization variables into your postcards.
Turn on the campaign
After you’ve made the necessary changes to your PRINTgenie campaign, then it’s time to turn on the campaign.
From here on out, as your lists automatically update itself with new property owners that meet your criteria, PRINTgenie will automatically add these new leads to the first step in your campaign, and follow up as you’ve determined.
For even more insights into setting up automated direct mail, check out the replay of the webinar.
Mail Templates
Here are some best practices for the copywriting and creative side of direct mail:
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Separate out your lists into segments so you can tailor the messaging better. For example, what you say to vacation homeowners is different than an owner-occupied homeowner. Or how to message an owner over the age of 75 might be different from a young millennial family.
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General rule of thumb is to keep your wording simple. Don’t think you impress people by using industry-related terms – it only confuses people and makes them feel small.
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Use the List Insights on potential pain points your audience may be experiencing or reveal a deal they didn’t even know they were sitting on. The important thing is to be creative.
How often should you mail contacts?
“If you think you can send one thing and it’s going to work you’re probably going to get a small response,” says Andy. “The more you send them, the more response you’re going to get. It increases infinitely, so from our perspective and the numbers, at least seven touches is necessary.”
Those seven touches don’t all have to be direct mail, however. Three or four could be direct mail, and the rest could be email, text, phone call, or voicemail drop.
When you start mastering direct marketing, you’ll see the results from yourself. When you notice how many prospects don’t reply until the fourth, fifth, or sixth communication, you’ll see what a huge waste it is to contact great prospects only once.
How can you increase ROI from direct mail?
Example Campaign
The biggest mistake that business owners make is not following up. Andy notes that before utilizing the PropertyRadar and PRINTgenie system for highly targeted, automated direct mail, 88% of businesses are sending just one piece of mail. That’s it. No follow up.
When creating their direct mail solution, PRINTgenie decided to build in multitouch campaigns to encourage businesses to keep following up.
“When you create these microtargeted lists, it’s perfect, because you’re going to touch them several times,” says Andy. It’s important to not only hit the perfect leads with direct mail multiple times, but to set up a multichannel campaign that utilizes text and email as well.
From personal experience, when I get home and there’s a postcard on the kitchen table that I’m interested in it, but I get distracted. A day or two later I get an email that reminds me. But I get distracted. A month later I get another postcard. Then I act on it.
Essentially, you’ll get far greater ROI if you target 200 houses four times than 800 houses once, assuming that you’re strategically narrowing down your list with smart criteria like owner demographics, property type, property features, loan information, etc.
Conclusion
Automated direct mail campaigns targeting ONLY your ideal customers isn’t just for big companies with unlimited marketing budgets anymore. With PRINTgenie on your side, you can now easily setup automated direct mail to send to your perfect prospects and turn them into your perfect customers – without lifting a finger! And that’s how you work smarter, not harder!
Click here to learn more about PRINTgenie