Standard Mail Option: More Flexibility, Lower Costs

When it comes to direct mail, every campaign has a different goal. Sometimes speed is everything — like getting an urgent message out fast. Other times, it’s about scale and cost-efficiency.

That’s why PRINTgenie now offers a Standard Mail option alongside First Class — giving you the power to choose the delivery method that works best for your strategy and your budget.

What’s New

Until now, First Class postage was your only option inside PRINTgenie. With this update, you can now:

• Choose First Class → 1–4 day delivery for urgent or time-sensitive campaigns.

• Choose Standard Mail → 4–12 day delivery at a lower postage cost, perfect for large-scale or non-urgent mailers.

Why It Matters

Marketing isn’t one-size-fits-all. By adding Standard Mail, PRINTgenie gives you more control over how you execute campaigns:

• Save money → Reduce costs significantly when speed isn’t critical.

• Increase reach → Stretch your budget further by sending more pieces.

• Stay flexible → Match delivery speed to campaign goals.

For example:

• Sending time-sensitive offers? Go First Class.

• Nurturing long-term leads or doing a bulk awareness campaign? Standard Mail is the smart play.

More Options, More Control

This update is about putting you in the driver’s seat. Now, whether you’re optimizing for speed or savings, PRINTgenie has you covered.

Log in today, choose your postage option, and start sending smarter.