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Omnichannel Marketing on a Tight Budget: Tips and Tricks

If you're trying to get your direct mail marketing done on a tight budget, we're here to help. We know that it's not easy to find the right balance between quality and cost when it comes to your direct mail marketing efforts. However, with a little creativity and some careful planning, it's possible to execute a successful direct mail marketing campaign on a tight budget. In this blog, we'll explore some tips and tricks for making the most of your direct mail marketing efforts without breaking the bank.

Define your audience

The first step to any successful direct mail campaign is to define your target audience. By identifying who your ideal customer is, you can tailor your messaging and create a more effective campaign. This can also help you save money by targeting only those who are most likely to respond to your offer.

Keep it simple

When it comes to direct mail, less is often more. Instead of trying to include too much information in your mailing, focus on a clear and concise message that is easy to understand. This can help ensure that your message is received and acted upon by your audience.

Use postcards

Postcards can be an effective and affordable way to reach potential customers. They are less expensive to print and mail than traditional letters, and they can be more attention-grabbing due to their colorful and eye-catching designs. Just make sure your design doesn't look cheap—This one may seem obvious, but it's important enough that we had to say it twice: make sure your design isn't cheap looking! If people don't like how something looks, then they won't buy it—even if they might have been interested otherwise.

Include a coupon

Everyone loves coupons! They make people feel like they're getting something for free without having to do anything extra. It's a win-win situation for everyone involved!

Leverage technology

Technology can be a powerful tool when it comes to direct mail marketing. By using data analytics and customer relationship management software, you can better target your audience and create more effective messaging. You can also use online design tools to create professional-looking mailers without hiring a graphic designer.

Experiment with different formats

Direct mail doesn't have to be limited to traditional letters and postcards. Consider experimenting with different formats, such as flyers, brochures, or even small gifts. By mixing things up, you can keep your campaign fresh and engaging for your audience.

Measure your results

Finally, it's important to measure the results of your direct mail campaign. This can help you determine what worked and what didn't, so you can make adjustments for future campaigns. By tracking your results, you can also calculate the return on investment for your campaign and determine whether it was cost-effective.

How PRINTgenie can help you

PRINTgenie is an easy to use omnichannel marketing platform that combines the power of Direct Mail, Email & Text messaging. It contains pre-loaded, industry specific campaigns to help small business owners on the go.

With PRINTgenie you can instantly set your marketing on auto-pilot! We take the guesswork & hassle out of your marketing by automating your brand awareness or follow up marketing campaigns from your Desktop, Phone or CRM in just few clicks.

PRINTgenie also gives you access to our ever-growing library of pre-created postcards and letters & multi-touch campaigns so you don't have to do anything but click a few buttons and your multi-channel campaign is automatically mailed out at precise intervals. Our pros have created copy and designs with call to actions that will increase your response rate.

All campaigns include Direct Mailing Services, Direct Mail Printing, Text & Email. You can send any single mailer or campaign - NO MINIMUM!

There is no heavy lifting or extra effort. Set up your automation to trigger a single mailer, or an 8 month multi-touch drip campaign. Let our automation happen at night, while you’re sleeping.

The best part of it?


Sent to one person.

2 Touch Campaign | $1.16 (i.e. 2 postcards, 2 eMail, 2 Text)

3 Touch Campaign | $2.02 (i.e. 2 postcards, 1 letter, 3 eMail, 3 Text)

5 Touch Campaign | $3.46 (i.e. 3 postcards, 2 letters, 5 eMail, 5 Text)

Now, not only do you save on printing and postage costs, but also in operational costs! With automation, you can schedule campaigns, and actions in advance, ensuring a consistent presence and freeing up your time, allowing you to focus on more strategic and high-value activities.

Start your free trial now or click here to join us for a Live Q&A Demo.


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