You might think that because you're a small business, you don't have the resources to do omnichannel marketing.
But that's not true!
Omnichannel marketing is not limited to big companies. You don't have to be a giant to take advantage of the benefits that omnichannel marketing can provide you. The ability to reach your audience across multiple channels, including email, SMS and social media, with a single piece of direct mail can help your business grow faster than ever before. In fact, it can be a highly effective strategy for businesses of all sizes.
What exactly is Omnichannel Marketing?
Omnichannel marketing refers to a strategy that combines traditional direct mail campaigns with digital channels such as email, social media, online advertising and SMS. By integrating multiple channels, businesses can create a cohesive and consistent customer experience, increasing their chances of engaging customers and driving conversions.
This helps small businesses because it allows them to reach their customers wherever they are: if you want to make sure that someone who walks into one of your stores knows about special offers through email, SMS or social media, or if you want them to see a special offer on their smartphone as they're walking down the street past one of your locations, omnichannel marketing can help you do this by bringing together all these different platforms so that they work together seamlessly.
Here are some benefits of omnichannel marketing for small business:
It’s cost effective: Because you don’t need to hire a team of people or pay for expensive software to manage your campaign, you can get started with a small budget.
It’s scalable: If you want more customers or clients, all you have to do is increase your budget. This makes it easy for small businesses with limited resources to grow as big as they want!
It’s personalized: You can customize each piece of mail based on what works best for each customer or client.
It has high response rates: People love getting mail in their mailbox (even if they don’t like getting junk mail). Your messages will stand out because of that personal touch!
If you’re ready to take your marketing to the next level, we're here to help you get started.
PRINTgenie is an easy to use Omnichannel Marketing Platform that allows you to automate your marketing from your Desktop, Phone or CRM.This enables businesses to engage customers across various touchpoints consistently and significantly reduce the time spent on manual tasks, allowing your marketing team to focus on strategy, creativity, and high-value activities.
With PRINTgenie, you can gain access to our ever-growing library of pre-created postcards and letters & Multi-Touch Campaigns. Our pros have created copy and designs with call to actions that will increase your response rate. Simply find the one that matches your target audience and click send!
What else can you do with PRINTgenie?
Having been in the industry for over 25 years, we have worked with hundreds of different companies so we've seen it all: from small startups trying to get their first few clients to large corporations looking for a new way of doing things. We know how important it is to keep up with changing trends in technology and consumer behavior, so we're always on top of what's going on in our industry.
Start your FREE trial on PRINTgenie today and instantly set your marketing on auto-pilot!