The Easiest Way to Stay in Touch With Past Clients After Closing

Automate your follow-up and grow referrals without the stress.

Most real estate agents lose touch with clients after closing — not because they don’t care, but because follow-up takes time. Yet studies show that over 60% of an agent’s business comes from referrals or repeat clients.

The question is: how do you stay top-of-mind without spending hours chasing people?

Why Consistent Follow-Up Matters

• Lifetime client value grows through referrals and repeat deals.

• A “one-and-done” follow-up approach costs agents thousands in missed opportunities.

• Every client you stay in touch with is a potential source of multiple future closings.

How Multi-Touch Campaigns Work

Staying visible doesn’t mean spamming inboxes. It’s about consistent, well-timed communication that builds trust and keeps your name familiar.

• Postcards + emails + texts = more visibility.

• Spaced touches keep you relevant — without being annoying.

• Each message reinforces your professionalism and keeps clients remembering you when someone they know needs an agent.

Automation = Time Saved

If you’re doing all this manually, it’s no wonder follow-up feels impossible. That’s where automation steps in.

• Set-and-forget campaigns keep running in the background.

• Personalized touches make it feel human, without the manual effort.

• You’ll free up time for what matters — showings, closings, and networking.

With PRINTgenie, you can send postcards, texts, and emails all from one system — automatically personalized to each client.

Examples Agents Can Use

• Send a “Just Sold” postcard, then follow up with a text and a one-year anniversary email.

• Create a market update mailer for your past clients each season.

• Schedule holiday drip campaigns that feel thoughtful and personal.

Every campaign keeps you connected — even when you’re busy closing your next deal.

Key Takeaways

• Referrals are your #1 business source — protect them.

• Inconsistent follow-up = lost income.

• Multi-channel touchpoints lead to higher response rates.

• PRINTgenie automates the heavy lifting, so you don’t have to.

FAQs

• What’s the best follow-up schedule after closing?

A good rule of thumb is to connect at 1 month, 6 months, and 12 months after closing — then at least 3–4 times per year with mailers or check-ins.

• Can I send both postcards and texts from one system?

Yes! PRINTgenie allows you to combine direct mail, email, and SMS into one seamless campaign.

• How do I personalize without writing every message? Each campaign automatically merges your client’s name, property info, and your branding — real personalization without the busywork.

Practical Examples You Can Do Right Now

• Stand in front of a home you just listed, snap a photo with the “Just Listed” sign, and send it to the 1–300 nearest neighbors.

• After a closing, send a handwritten-style postcard congratulating your clients — then schedule a 6-month anniversary check-in.

• Launch a seasonal market update mailer to all past clients in your database — completely automated.

Want to automate your client follow-up and never miss another referral opportunity? Try PRINTgenie’s ready-to-use campaigns built specifically for real estate agents.

Book a time on our calendar to see how it works — or

Learn more at printgenie.io.