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WHAT'S THE MAGIC WORD?
We all heard this a lot growing up. We learn at a very early age that "please" and "thank you" get us pretty far. People respond, and...


WHICH CAME FIRST, THE CHICKEN OR THE FEED?
Thatās right, forget about the egg, for now. Weāre not here to talk about that. Nobodyā¦and I mean NOBODY, goes and purchases some chicken...


DO YOU REMEMBER YOUR FIRST DATE?
OKā¦maybe I donāt mean the very first one, but do you remember the first important date? Hopefully, you were hyper-focused on your date,...


QUICK...NAME A "ONE-HIT WONDER!"
You remember those tunes, donāt you? The dude never had a hit in his life, then BAMā¦he knocks a song out of the park, straight up the...


HOW CAN YOU PROJECT A MORE SUCCESSFUL IMAGE?
More clients will trust you with their business if they see youāre professional and successful...right? Well, honestly, itās a trick...


HOW OFTEN DO YOU SCORE 100%?
What I want to go over with you today is āThe Three Tāsā of direct mail campaign effectiveness. They are: 1.) Test 2.) Track 3.) Tweak...
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